What are Web Push Notifications or Browser Push Notifications:
Web push notifications are messages that come from a website. You get them on your desktop or device even when the concerned web page is not open in your browser. They are a brand new/ nascent marketing channel to re engage your visitors without knowing their email or other contact details.
Which browsers provide support for web push:
- Safari 7.0.3 OSX desktops (With a market share of 5-7%) was the first to provide support for web push.
- Chrome 42 and higher (market share 40-50% and growing) that provided support for both desktop and android tablets and phones
- Mozilla Firefox (market share 16-20%) will be soon announcing its support for web push.
Which browsers do not provide support for web push:
- Internet Explorer, they will provide soon
- Safari and Chrome for IOS (iPhones and iPads), they will provide soon
Why should you use Web Push Notifications – What are the advantages:
- No need to have a mobile app to get the benefit of mobile push notifications: Chrome push notifications work exactly like the native mobile push. So, you don’t have to create an app just to get the benefit of native push notifications on mobile.
- Wider reach across browsers: Safari, Chrome and Firefox when combined have a market share of about 61-77%. With these browsers providing support for web push the reach of web push notifications is immense.
- Access to users who are not on your website: Using web push notifications, you can reach out to those users who are not on your website
- Ability to re engage users without knowing their contact details: Web push notifications don’t need a user’s email or other contact details. If a user who once visited your website and has given his permission to send him notifications, he can be sent notifications anytime without needing his email
- Higher opt-ins as compared to emails: Since the users don’t need to give their email id or other contact details and they also have the ability to unsubscribe from receiving notification easily whenever they want, the opt-ins for web push notifications are higher than emails.
- Lower unsubscribe/ opt-out rates: Studies have shown that less than 10% of the subscribers who opted for notifications from a site, unsubscribed in a year. The number is still less.
Try it for yourself below and see it in action
